Client
MEO Blueticket
Drum-roll please
Re-designing an exciting brand
Being big music lovers, we were thrilled to work with Blueticket on their latest rebranding. With a limited design system, the brand was struggling to build it’s identity and communicate properly with their base. Presented with this challenge, we decided to make a bold move.
Before
After
Flip through experiences
A dynamic brand for a dynamic audience
Besides making the main logo a literal representation of a “blue ticket”, we idealised a dynamic system that would allow the brand to freely express itself across all mediums – a three-dimensional ticket that flips through different events and experiences, pouring out relevant content at each turn.
There's a pattern
A practical design system
Since many of the brand’s applications rely on static media such as print, a complementary system was created to consolidate the identity. The perspective container doubles as a placeholder for content and as a recognisable brand element.
We're tree huggers
Going digital for a sustainable world
Part of this project revolved on improving the brand’s digital experience. We helped design the tickets in digital format, and optimise the printed versions to reduce paper waste as much as possible.
Coulda, shoulda, woulda
The website that never was
Unfortunately we didn’t get the chance to design and develop Blueticket’s website, but that didn’t stop us from sharing our vision below. You can view the current one by visiting the link below.
visit someone else's website
It's a fashion statement
Many applications, many colours
Heavy on merchandise, we designed multiple pieces using the same system that was implemented for communication and promotional purposes. This helped to spread their new identity in shows, festivals, and other events, amongst participants.
