Being big music lovers, we were thrilled to work with Blueticket on their latest rebranding. With a limited design system, the brand was struggling to build it’s identity and communicate properly with their base. Presented with this challenge, we decided to make a bold move.
Besides making the main logo a literal representation of a “blue ticket”, we idealised a dynamic system that would allow the brand to freely express itself across all mediums – a three-dimensional ticket that flips through different events and experiences, pouring out relevant content at each turn.
Since many of the brand’s applications rely on static media such as print, a complementary system was created to consolidate the identity. The perspective container doubles as a placeholder for content and as a recognisable brand element.
Part of this project revolved on improving the brand’s digital experience. We helped design the tickets in digital format, and optimise the printed versions to reduce paper waste as much as possible.
Unfortunately we didn’t get the chance to design and develop Blueticket’s website, but that didn’t stop us from sharing our vision below. You can view the current one by visiting the link below.
Heavy on merchandise, we designed multiple pieces using the same system that was implemented for communication and promotional purposes. This helped to spread their new identity in shows, festivals, and other events, amongst participants.