Client

We Know You

Project

Foodery Fit

Deliverables

Strategy, Branding, Community Building, UI & UX, Development, Photography

The global Functional Foods market is valued over $160 billion and growing. Foodery Fit was developed to showcase our ability to leverage growth in the emerging functional foods industry.

Feeding our cravings

Food, design and tech - all together

With our previous experience developing food brands for retail, we decided to take a shot at creating our own for the online market. After realising that most other brands were lacking the necessary tech to service their customers, we immediately knew there was something new to bring to the table.

Getting in shape

A well-defined brand

No bells and whistles – Foodery Fit’s identity was designed to be kept simple. We went heavy on red and scaled down on the rest.

E-commerce done right

A product for each audience

We divided the online store with 3 consumer interests in mind: losing weight, maintaining and gaining muscle. All meal combinations for each selection meet the dietary requirements to achieve those goals.

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Know your numbers

An all purpose macro calculator

We built a custom macro calculator that measures protein, carbs, fat and calorie intake. This data is then stored in the user’s account for reference and to customise their meal building experience.

There's an app for that

Your custom meals in seconds

Our cherry on top – a web based app that lets users order their meals quicker than ever. Similar solutions take over 30 minutes to build a monthly plan. With Foodery Fit, we were able to build a year long subscription in under 2 minutes (yes, we timed it).

There's an app for that

Your custom meals in seconds

Our cherry on top – a web based app that lets users order their meals quicker than ever. Similar solutions take over 30 minutes to build a monthly plan. With Foodery Fit, we were able to build a year long subscription in under 2 minutes (yes, we timed it).

Thinking of you

A user focused experience

Foodery Fit was built using the feedback and input from real users. Every iteration improved on previous versions to ensure a better, more fluid experience across all platforms.

Big on sharing

Social content that matters

To support the brand, we built a social presence to drive traffic and grow the community around Foodery Fit. Sharing insightful guides & tips, motivational content and branded pieces, our engagement quickly started generating hot leads.