Client
Ingenious Foods
Cooked with love
Creating a meaningful identity
After defining the brand’s values, we went with a modern and mature look for the brand. Along with the main logo, we created the tagline “handcrafted flavours” to convey the consideration and detail that went into each recipe.
Back to roots
South Asian food with a modern twist
Packed with super-foods, Gourmosa created a full range of fresh products to cater for the growing number of health conscious consumers. Besides being some of the best samosas and pies we have ever tasted (we had our office fridge and freezer stocked through the whole project), none of the products are fried – a much healthier alternative to the traditional offerings.
Setting a record
From sketch to shelf in just 8 months
Working directly with the factory we were able to quickly prototype and iterate the packaging for the whole product range at an incredible speed. This nimble process made it possible for Gourmosa to sprint through all the hoops and successfully land on supermarket shelves in a matter of months.
282
Nationwide availability
Soon after launch, Gourmosa secured 282 stores across the country and became available to purchase online through Ocado, one of the largest online supermarkets in the UK.
Sealing the deal
Securing the brand in retail
With all the right variables – an innovative take on an otherwise stale market niche, fresh branding, packaging and a delicious range of products, we were able to secure a range of 20 SKUs with 4 of the largest retailers in the UK.
